Meet Jenny
I am an award-winning, seasoned global communications executive, known for turning brands into household names by sitting at the intersection of business, culture and media. Throughout my career, I helped build the brand reputation of some of the world’s largest companies, including Tinder, Netflix, and Starbucks. While sitting in the C-suite, I became a valued advisor and confidant in all aspects of brand positioning, thought-leadership and high-level comms strategy with a focus on bridging culture and earned media to maximize influence, reach, education and engagement.
Our Approach
Jenny McCabe + Co. uses insights-based communications to build brands via earned media. Instead of piggybacking on a company’s existing messaging, we breathe new life into a brand by determining why it’s relevant in the world—and more importantly, why it’s relevant in that moment. By creating brand road maps, we determine the intersection between what society wants to talk about and what the brand wants to say. We investigate what makes people tick by understanding what’s happening at the consumer level, then build stories around those trends. It’s one thing to uncover a story, it’s another to take that story and translate it into earned media coverage.
What We Do
Fractional CCO
I've been in the CCO seat, I know how to support a business at various stages. Whether you've got a gap to fill, a more junior team that needs a leader or you're just starting your Comms team,
I can jump right in and help.
I can jump right in and help.
Insights-Based Comms Strategy
Putting the Consumer at the center of your message is a game changer. Whether it's a product launch, deploying influencers, managing through an issue or strategizing social impact, my obsession with consumers leads to a next gen approach to Comms.
Agency Tune Up
Agencies are filled with talented people, yet so many clients are unhappy with their performance. I've hired and managed dozens of agencies and in 30 days I can help you decide whether better inputs can net better outcomes or if it's time to find a new team.
Weathering The Storm
Are you in the middle of an issue or do you see a storm on the horizon? While I believe the best defense is an offense, I can help you determine how to deal with the incoming press questions and help you get back on track to telling your story.
Team Building and Mentoring
Need to make your first Comms hire? Wonder how to scale the function to support the business? I've hired, coached and led teams all over the world. I can help you design your org, spot great talent, push the current team's strategic thinking or bring operational know-how to help a team thrive.
A CCOs Extra Set of Hands
I know how hard it is to be in the thick of the day-to-day as the Head of Comms. I come with a shorthand on how to do the job and can help move forward the kinds of assignments that you would otherwise do yourself. Let me take that off-site planning off your plate. You go to the next meeting, I'll write that memo.
Our Clients
I'm thankful to these Brands for trusting in us!
Contact us:
hello@jennymccabeandco.com
Los Angeles, CA
